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Advertising is actually being thrown for a loop because you used to be able to advertise to women and then women would get men to buy the thing for them, but nowadays there are fewer and fewer women with access to a man's money and advertisers have no idea how to actually advertise to men. It's why you see things like the modern Gillette and old spice ads; the tried and true way used to be to make woman think that men who use the product look and smell good, so women tell their men to use that product, but nowadays that method no longer works so advertisers are trying more and more outrageous ideas to recapture lost market space.